Archive for the ‘Branding’ Category

Hilary @ O2 Ideas Room

O2 Ideas Room notice

We’ve taken your feedback about the O2 Ideas Room and what you’d like to see included here. We’re closing The O2 Ideas Room but hope to re-open soon with ideas & articles relevant to you and your business. If you have any suggestions on ways to improve the O2 Ideas room we’d be delighted to hear from you, please email us here – o2irlsocial@o2.com

Brian Maher

How to be a good digital creative agency client

It goes without saying that to be a good digital creative agency you have got to have great clients. I have been lucky to work with some amazing clients. I have also worked on some more challenging accounts. So what makes a great client? And why should you care?

I think it is pretty much accepted that a long term, mutually beneficial client/agency relationship is positive for both parties. After living and breathing your brand for a long period of time, an agency has an understanding of how to overcome the challenges that your business faces.

A long term client/agency relationship allows you to work more effectively when you are developing creative concepts and creates efficiencies all the way through the process to execution. An agency that knows you and your brand can offer you an outsider’s view that is invaluable when you wish to generate successful campaigns.

Here are a few pointers to help you to get the best from your web design agency:

1. Take an open mind to new agency ideas and try to encourage them to challenge you on previous norms. Remember, you hired this agency because you liked either what they have done before or how they think. Sit back and let them work their magic. Continue reading →

Simon Geraghty

Social Media and the art of conversation, or what’s my social media policy?

Some ground rules

Having completed an introduction to social media training course with a client recently it struck me that your tone of voice and behaviours, particularly as a business, in the world of social media is worth debating.

Social media carries many of the mores that exist in our face to face networks. If you and your employees are taking to social media in droves you need to establish a few ground rules. What subjects for you and your business is in scope and what is out of scope? The territory you are entering is part PR part editorial.  You are now generating, ideally, original content so think of this as your businesses editorial policy if you will. Continue reading →

Christina Gilibert

5 R’s of digital for 2012

Welcome to 2012 – the year of digital.
We saw a great many progressions in digital marketing in 2011, but 2012 is about to raise the bar – digital budgets are increasing, businesses are continually looking for innovative ways to connect via digital, application providers are pushing their products and social media is still growing and responding to technical developments.
If you haven’t already jumped on the digital bandwagon or need a few hints and tips to progress with it this year, then read my 5 R’s of digital for 2012 and immerse yourself in the world of digital.
1) Read and Request
I won’t lie; following digital trends is a bit like riding the express train, but thankfully you can keep up (just) by selecting your weekly (or daily) reads. My personal favourites are Mashable, Social Media Examiner, Bloggertone, Biz Sugar, Simply Zesty and Clickz. Continue reading →