Online content advertisement has revolutionised the marketing world we knew up till now. Gone are the days when traditional marketing methods through newspapers, journals and TV ad campaigns ruled. While all these methods have not gone extinct, a more lucrative advertisement campaign has been found in videos. Marketing your brand and website by sharing videos has become an important SEO strategy in recent years. Video sharing is not just throwing away the Video link on random portals. It involves a set pattern that ensures the appropriate set of targeted users is exposed to the site.
Some of the benefits that Video marketing offers are
They are livelier presenting real time expression
They are more interesting and attracting; users like to play videos than just read lengthy ads.
Understanding the content is easier through moving images than static content which requires stringent effort to grasp.
Video Marketing has found a favourite spot amongst websites gambling on bookmark sites for promoting their content and improving rankings. Almost every other website has a video embedded that either has animated Ads featuring a product or real time opinions, discussions, debates hovering around a particular service from an organisation.
Viral Video Marketing
Anything that spreads like a fire is viral. Videos are the most vulnerable to viral thing the online world has witnessed. Moreover, viral marketing has been adopted as a specialised strategy to promote a video content.
When a video is created, it is distributes, shared and advertised on hundred on social sites such as Youtube, Facebook, Pinterest and subsequent links thrown on mini blogging portals such as Twitter.
The biggest of them all is Youtube that has witnessed a splurging number of videos being posted and shared since its inception just few years back. Such outrageous was the response that Google empowered Youtube introduced channels for different genres and regions. Moreover, full length feature films have been started playing on the network.
While Facebook has an embedded player that is extensively used to run campaign and a personal display of emotion, a more professional use was adopted by site known as Linkedin. Linkedin works by connecting professionals worldwide, specifically targeting the corporate world. You can view speeches, interviews and poll opinions that end up advertising about a particular brand or organisation.
Viral video marketing works largely because the effort put in by the users play a significant role. ALL you need is upload a video, share it at a number of good sites and let your fans do all the work by sharing amongst their social circle and the word of mouth. Moreover, specific emphasis is devoted towards catchy ways of sharing the Video files.
While the video advertisement is on fire, why hasn’t the traditional methods of advertising gone extinct? There is another side to it that indicates the pits in viral video marketing
Playing a good video requires good players and sufficient bandwidth that most connections lack.
Although mobile apps have been introduced that play compressed formats, a large number of video files still can’t be easily shared on handheld devices.
Marcela is a freelance writer who writes on different topics such as travel, auto, technology, business, finance, gadgets. She has published more than 500 articles about various topics, including Italian web marketing services