Archive for the ‘Online Marketing’ Category

Marcela

Video marketing

Online content advertisement has revolutionised the marketing world we knew up till now. Gone are the days when traditional marketing methods through newspapers, journals and TV ad campaigns ruled. While all these methods have not gone extinct, a more lucrative advertisement campaign has been found in videos.  Marketing your brand and website by sharing videos has become an important SEO strategy in recent years. Video sharing is not just throwing away the Video link on random portals. It involves a set pattern that ensures the appropriate set of targeted users is exposed to the site.

Some of the benefits that Video marketing offers are

They are livelier presenting real time expression

They are more interesting and attracting; users like to play videos than just read lengthy ads.

Understanding the content is easier through moving images than static content which requires stringent effort to grasp.

Video Marketing has found a favourite spot amongst websites gambling on bookmark sites for promoting their content and improving rankings. Almost every other website has a video embedded that either has animated Ads featuring a product or real time opinions, discussions, debates hovering around a particular service from an organisation.

Viral Video Marketing

Anything that spreads like a fire is viral. Videos are the most vulnerable to viral thing the online world has witnessed. Moreover, viral marketing has been adopted as a specialised strategy to promote a video content.

When a video is created, it is distributes, shared and advertised on hundred on social sites such as Youtube, Facebook, Pinterest and subsequent links thrown on mini blogging portals such as Twitter.

The biggest of them all is Youtube that has witnessed a splurging number of videos being posted and shared since its inception just few years back. Such outrageous was the response that Google empowered Youtube introduced channels for different genres and regions. Moreover, full length feature films have been started playing on the network.

While Facebook has an embedded player that is extensively used to run campaign and a personal display of emotion, a more professional use was adopted by site known as Linkedin. Linkedin works by connecting professionals worldwide, specifically targeting the corporate world. You can view speeches, interviews and poll opinions that end up advertising about a particular brand or organisation.

Viral video marketing works largely because the effort put in by the users play a significant role. ALL you need is upload a video, share it at a number of good sites and let your fans do all the work by sharing amongst their social circle and the word of mouth. Moreover, specific emphasis is devoted towards catchy ways of sharing the Video files.

While the video advertisement is on fire, why hasn’t the traditional methods of advertising gone extinct? There is another side to it that indicates the pits in viral video marketing

Playing a good video requires good players and sufficient bandwidth that most connections lack.

Although mobile apps have been introduced that play compressed formats, a large number of video files still can’t be easily shared on handheld devices.

Marcela is a freelance writer who writes on different topics such as travel, auto, technology, business, finance, gadgets. She has published more than 500 articles about various topics, including Italian web marketing services

Marcela

Was Google+ a Success or a Failure?

Google seems to do excel as a search engine but has a terrible track record on the rest of the internet as it seeks to expand its influence. Google+ was launched as an obvious competitor to the two main social networks of Twitter and Facebook. It seems that despite a strong start, the buzz (incidentally, the name of Google’s last failed social media project) is really starting to die down.

Initial Success

Google had some great initial success with their new social network and this was put down mainly to the reach of their search engine. It also attracted a lot of people looking to improve their chances for their website in the Google rankings. (Many SEO experts saw it as a big chance in the companies search ranking strategy.

How is Google doing now that the initial success has died down though? It seems more and more likely that the search engine giant needs to stick to good old fashioned search.

Ready for Business

While most businesses have been concentrating on broader, more important IT plans such as Facebook advertising, Google’s Ad-sense, Microsoft Office programs, maintenance software and other essential services, Google+ still received a big welcome from businesses. Part of this was possibly due to the assumption that presence on the social network would increase a website’s ranking. However, it does not matter so much if there are no users on Google’s network for businesses to target.

Backing from the Big Boy

Even though the social network is struggling, it does have the backing and promotion from the biggest player on the internet. Most of us cannot go a day without seeing the + symbol that Google has chosen. This means that every search that is performed – and the majority are from Google – will more than likely also show a little plus symbol.

Despite the lack of users compared to other social media sites, and the all-important usage data, Google+ still has a button on most web pages. It seems that web designers are still reluctant to turn their nose up at Google just yet lest they be punished in the search result pages.

Crushed by the Competition

If we are being honest about Google’s latest social experiment in social media then it would have to be deemed a complete failure. For a social network to succeed it really needs to be done organically much like Twitter and Facebook. The public may be susceptible to being directed towards what Google wants them to see, but they do not like to be force fed. As they say, you can lead a user to Google+ but you can’t make them post updates.

Too Soon to Tell

It may be too soon to tell and while Google may not have an instant winner, more likely than a cash drain, it is a massive company. The biggest search engine in the world does have the resources to seriously challenge other social networks. For many internet professionals though it seems like they cannot resist yet another social network to update… where do they get the time?

Brian Maher

How to be a good digital creative agency client

It goes without saying that to be a good digital creative agency you have got to have great clients. I have been lucky to work with some amazing clients. I have also worked on some more challenging accounts. So what makes a great client? And why should you care?

I think it is pretty much accepted that a long term, mutually beneficial client/agency relationship is positive for both parties. After living and breathing your brand for a long period of time, an agency has an understanding of how to overcome the challenges that your business faces.

A long term client/agency relationship allows you to work more effectively when you are developing creative concepts and creates efficiencies all the way through the process to execution. An agency that knows you and your brand can offer you an outsider’s view that is invaluable when you wish to generate successful campaigns.

Here are a few pointers to help you to get the best from your web design agency:

1. Take an open mind to new agency ideas and try to encourage them to challenge you on previous norms. Remember, you hired this agency because you liked either what they have done before or how they think. Sit back and let them work their magic. Continue reading →

Jeremiah Ryan

Addressing the “Mobile” context

Website Users in a Mobile Context

With the number of smart-phone activations increasing month on month it is projected that by 2013 that there will be more smart-phones and other small screen mobile commuting devices accessing the Internet than desktop PCs.

It’s a wake-up call for us all in respect to how we plan a strategy for connecting with our potential mobile phone audience. It’s not good enough simply to focus on the “desk-top” user context and ignore users in the “mobile” context.
To clarify the topic of discussion here, I refer to users of mobile smart-phones devices rather than the general mobile context that includes laptop, notebook or higher-end tablet users.

What should we be doing?

At this point in time, screen sizes in smart-phones dictate a different approach to the design of a mobile friendly interface (web page). The core objective should be a recognition of the new smart-phone environments such that your website pages or Internet application is rendered on mobile devices in a useable manner. Continue reading →