Some advice on demonstrating cause impact
With so many companies now engaging in social impact corporate responsibility projects it is becoming increasingly difficult to connect with consumers and stand out from the crowd. So how do you demonstrate the impact your project is having in a way which will engage your customers and other stakeholders such as employees and suppliers?
I came across some good advice in this blog from leading cause-marketing agency Cone in Boston. Worth a look to get you thinking about how you could apply these ideas to your company’s CSR initiatives. Also worth looking at if you are only considering implementing such an initiative as the reporting and tracking mentioned here requires rigour and discipline in the design of projects from an early stage.