Grainne Madden Archive

Grainne Madden

A Different View on Profit Maximisation

I’m delighted that one of my MBA students alerted me to this article from the Irish Times.  An excellent viewpoint on how company performance is linked to culture, values and fairness. Click here for the article

Grainne is a CSR and business ethics consultant helping organisations to avoid problems and enhance their reputations. For more about Grainne and her work visit: www.gmjassociates.com

Grainne Madden

Motivating with praise effectively

A McKinsey survey which got mentioned in the Sunday Times suggests that praise and commendation from one’s immediate manager is the most effective non-cash motivator.  With so many companies unable to pay bonuses or having to cut salaries it’s useful to know this.   

Great, so we just go around praising all out reports? Err no.  In a tough environment it can seem an easy win to go around lavishing praise on team members to make everyone feel better. But the reality is that non-specific praise heaped on people can be like a too rich chocolate cake, lovely for the first few bites but cloying and rather sickening if we have too much.  The big danger is that people begin to believe that they’re fabulous just because they’ve turned up.  The long term result of too much indiscriminate praise can actually be poorer performance. Continue reading →

Grainne Madden

Who do we trust now?

In such a volatile economic and political environment it’s natural that we are more sceptical about whose opinion we should trust. In business we need to think about how we build and maintain trust with various stakeholders.  This article, The ever-changing currency of trust is an interesting and thought provoking read on the subject.

Click here for the article

Grainne Madden

GMJ Associates

www.gmjassociates.com

Grainne Madden

How to Demonstrate Cause Impact

Some advice on demonstrating cause impact

With so many companies now engaging in social impact corporate responsibility projects it is becoming increasingly difficult to connect with consumers and stand out from the crowd.  So how do you demonstrate the impact your project is having in a way which will engage your customers and other stakeholders such as employees and suppliers?

I came across some good advice in this blog from leading cause-marketing agency Cone in Boston. Worth a look to get you thinking about how you could apply these ideas to your company’s CSR initiatives. Also worth looking at if you are only considering implementing such an initiative as the reporting and tracking mentioned here requires rigour and discipline in the design of projects from an early stage. 

Grainne Madden
GMJ Associates
www.gmjassociates.com