A QR Code (short for Quick Response) is a specific matrix barcode, storing information in both the vertical and horizontal directions, readable by dedicated QR barcode readers and smart phones / camera phones.
QR Codes were originally developed in 1994 and used in the vehicle manufacturing industry for tracking parts etc, but are now being used very successfully in integrated marketing campaigns across the globe. The technology has seen a huge uptake in Japan and South Korea.
A smart phone user can now scan one of these QR Codes in magazines, newspapers, on transport and billboards, business cards, products, packaging, on a PC, TV or cinema screen and it can take the user to a URL (webpage), video, send them a text message, save a vCard or event to the users contact book or calendar and even compose an email. QR Codes effectively create a direct link between the physical world and online arena. Continue reading →